Launch Event


Tech Nordic Advocates launch event


4 November, 2015




DOLL Living Lab Visitor Centre
Naverland 2
DK-2600 Glostrup


Invitation only senior Nordic, Baltic and UK tech entrepreneurs, leaders, investors & influencers
Tech Nordic Advocates Partners
UK, Nordic and Baltic Press & Media


12.30 – 13.00 Arrival & Refreshments
(snack lunch)​

13.00 – 13.15 Welcome
Jeanette Carlsson, Founder, Tech Nordic Advocates & CEO, @newmedia2.0

13.15 – 13.30 Bringing Tech London Advocates to the Nordics & Baltics
Russ Shaw – ​Founder, Tech London Advocates

13.30 – 13.45 Collaboration between UK, Nordic & Baltic Tech Sectors
Jacqueline de Rojas – President, techUK

13.45 – 14.15 Panel Discussion: How can Tech Nordic Advocates support Nordic and Baltic tech sector growth?
Jeanette Carlsson, Tech Nordic Advocates (moderator)
Mads Skalbo – GM, Citrix, Denmark
​Mikael von Dorrien – Senior Innovation Adviser, Nordic Innovation
David Helgason – Co-founder, Unity Technologies
Jens Søndergaard – CEO, Unwire
Andrei Anghel – Nordic Startup Conference

14.15 – 14.30 Closing Remarks

Jeanette Carlsson, Tech Nordic Advocates

14.30 – 15.00 Networking

15.00 Close

Media and press enquires, please contact us:




At Citrix, we measure the value of technology by how it benefits people. It’s about what they need to do and what they need to achieve. This vision inspires us to build mobile workspace solutions that give people new ways to work better with seamless and secure access to the apps, files and services they need on any device, wherever they go. #workhardanywhere
D Young & Co

D Young & Co

D Young & Co is a leading intellectual property law firm. Our specialist teams advise on IP matters across an extensive range of technological disciplines, legal issues and commercial contexts, to businesses from Europe, America, Asia and around the world. D Young & Co is ranked as a top tier IP firm across all of the major UK legal directories.


Jeanette Carlsson

Jeanette Carlsson


Jeanette is CEO of @newmedia2.0, strategic partner to leading tech and media companies and public-private sector organisations, advisor to the UK and Danish governments and Copenhagen “Loop City” smart city programme, lecturer on Innovation and Entrepreneurship at the University of Warwick, Honorary Fellow of Ravensbourne University, London, a Tech London Advocate and Founder of Tech Nordic Advocates.

Russ Shaw

Russ Shaw


Russ is Founder of Tech London Advocates. He is also an angel and venture investor and Non-Exec Director of a number of high growth businesses including Dialog, AIM-listed Cupid PLC and Unwire. Russ is also a London Tech Ambassador as well as a limited partner in Ariadne Capital’s ACE Fund, an investor in and advisor to Amazing Media Group, and a board member of the Tech City Advisory Group. Previously, Russ was Chairman of the Marketing Group of Great Britain and VP and GM at Skype.

Jacqueline de Rojas

Jacqueline de Rojas


Jacqueline is a digital executive at Citrix and President of techUK. She is a Non-Executive Director on the board at Home Retail Group PLC and a board advisor at Digital Leaders. A believer in smart partnering and tech that makes life easy, she is a champion of women in tech, diversity and flexible working.

Mads Skalbo

Mads Skalbo


Mads Skalbo is Country Manager, Citrix Denmark. Prior to that, he was COO Excitor, VP Sales Maconomy, VP Sales, EMEA Filanet Corporation, and previously held key roles at Cisco systems, Olicom and I-data. Mads has a Graduate Diploma in Business Administration (IT and Finance) and a Bachelor in International Business & Marketing.

David Helgason

David Helgason


David Helgason is a technologist and visionary, founder of Unity Technologies, board director of several tech companies, and a restless entrepreneur with a passion for creating feedback loops between innovation and teams and revenue streams, applying new and old business models to changing industries, and pushing people to do the very best they can do. David’s background is in software, an assortment of university dabbling, creating companies and helping entrepreneurs.

Mikael von Dorien

Mikael von Dorien


Mikael von Dorrien is an experienced executive in international high-tech business with focus on market and customer development. His experience covers both investments, leading and developing high tech start-ups, as well as developing distributor networks and sustainable relations. Michael’s current role is Senior Innovation Adviser at Nordic Innovation with main responsibility for Entrepreneurship and Finance.

Jens Søndergaard

Jens Søndergaard


Jens is CEO of Unwire the leading systems and services provider for mobile payment providers in the Nordic region, delivering services to e.g. Swish in Sweden and Swipp in Denmark . Jens has a technical background. He holds an MSc in Engineering and has many years’ experience of working for leading management consulting.

Andrei Anghel

Andrei Anghel


Andrei Anghel is co-president of the Nordic Startup Conference (NSC) – one of the biggest tech conferences within startups and seed investments in Scandinavia. Since May 2015, Andrei has been working on the development of the 2nd edition of the NSC, with the aim of gathering 30 entrepreneurs and investors in front of a large audience of 500+ participants in 2016.