18 Jan IBM Study: C-suite Executives See “Uberization” As Primary Competitive Threat
The trend of “uberization” or industry disruption caused by an unlikely competitor has become a dominant concern of the C-suite, finds a new IBM study. In just two years, the percentage of C-suite leaders who expect to contend with competition from outside their industry increased by more than a quarter — rising from 43 percent in 2013 to 54 percent today.
The IBM study, “Redefining Boundaries: Insights from the Global C-suite Study,” is based on findings from more than 5,200 CEOs, CMOs, CFOs, CIOs and other C-suite leaders across 21 industries in more than 70 countries. The respondents — most of whom participated in face-to-face interviews — represent a wide range of public and private enterprises.